Shanghai Store
999 Huaihai Rd (M), Xuhui District, Cina, 200020
Experience P448 through the lens of internationally-acclaimed designer Woody Yao.
Woody Yao has transformed the P448 presence of our new experiential store in Shanghai. From logo reconstruction to interiors, he has translated this space into a bold, dynamic, intentionally juxtaposed atmosphere that reflects our creative, unconventional spirit.
The P448 Shanghai store immediately captures your attention and piques your curiosity as you walk through the door, thanks to its intriguing cut‑through design. As you enter our world, you’re greeted by thoughtful juxtaposition—clean architectural surfaces layered with sculptural elements.
Shanghai Store
Shanghai Store
Shanghai Store
Shanghai Store
Shanghai Store
Shanghai Store
The Atmosphere
“Metal and mirrors bring energy, light and a sharp, contemporary feel. At the same time, curved forms, stitching and softer textures add warmth … The contrast is important to ensure boldness and comfort …
Building on its heritage, P448 Shanghai is reimagined to create the perfect synergy between its signature design aesthetic and a modern global perspective, infused with bold energy and effortless playfulness."
– Woody Yao